OVERVIEW
The American Dance Festival celebrates the extensive history of modern dance and aims to educate the public on its historical significance. It presents dance performances, summer intensives, educational opportunities, and community programs. Choreographers and companies in the dance industry all come together to make a collective effort to widen the audience of modern dance.
OBJECTIVE
The goal of this project was to redesign a cohesive visual identity for a pre-existing festival. The existing identity lacks impact and relation to the actual values of the festival. I aimed to create a new logo and touch points that reflect the core values of the festival and make a visual impact.
SUMMER 2024 / GRAPHIC DESIGN I / ILLUSTRATOR & PHOTOSHOP
ORIGINAL IDENTITY
LOGO IDEATIONS
FINAL LOGO
MOODBOARD
FINAL TOUCHPOINTS
